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Tuesday, 13 October 2009

  • Does your social class determine your online social network?

    http://www.cnn.com/2009/TECH/science/10/13/social.networking.class/index.html

    (CNN) -- Like a lot of people, Anna Owens began using MySpace more than four years ago to keep in touch with friends who weren't in college.

    Our real-world friendships are often a reflection of who we connect with online, experts say.

    But soon she felt too old for the social-networking site, and the customizable pages with music that were fun at first began to annoy her. By the time she graduated from the University of Puget Sound, Owens' classmates weren't on MySpace -- they were on Facebook.

    Throughout graduate school and beyond, as her network began to expand, Owens ceased using MySpace altogether. Facebook had come to represent the whole of her social and professional universe.

    "MySpace has one population, Facebook has another," said the 26-year-old, who works for an affordable-housing nonprofit in San Francisco, California. "Blue-collar, part-time workers might like the appeal of MySpace more -- it definitely depends on who you meet and what they use; that's what motivates people to join and stay interested."

    Is there a class divide online? Research suggests yes. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.

    More specifically, almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16 percent of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.

    Social networking by the numbers

    Users with household income above $75,000
    Facebook -- 41.74 percent
    MySpace -- 32.38 percent
    LinkedIn -- 58.35 percent
    Twitter -- 43.34 percent

    Users with household income under $50,000
    Facebook -- 28.42 percent
    MySpace -- 37.13 percent
    LinkedIn -- 17.34 percent
    Twitter -- 28.36 percent

    Female users
    Facebook -- 56.33 percent
    MySpace -- 56.69 percent
    LinkedIn -- 48.11percent
    Twitter -- 53.59 percent

    Users aged 18 to 24
    Facebook -- 10.27 percent
    MySpace -- 15.46 percent
    LinkedIn -- 3.99 percent
    Twitter -- 9.51percent

    Users aged 35 to 49
    Facebook -- 31.54 percent
    MySpace -- 29.09 percent
    LinkedIn -- 43.64 percent
    Twitter -- 34.02 percent

    Source: The Nielsen Co.

    MySpace users tend to be "in middle-class, blue-collar neighborhoods," said Mike Mancini, vice president of data product management for Nielsen, which used an online panel of more than 200,000 social media users in the United States in August. "They're on their way up, or perhaps not college educated."

    By contrast, Mancini said, "Facebook [use] goes off the charts in the upscale suburbs," driven by a demographic that for Nielsen is represented by white or Asian married couples between the ages of 45-64 with kids and high levels of education.

    Even more affluent are users of Twitter, the microblogging site, and LinkedIn, a networking site geared to white-collar professionals. Almost 38 percent of LinkedIn users earn more than $100,000 a year.

    Nielsen also found a strong overlap between those who use Facebook and those who use LinkedIn, Mancini said.

    Nielsen isn't the first to find this trend. Ethnographer danah boyd, who does not capitalize her name, said she watched the class divide emerge while conducting research of American teens' use of social networks in 2006.

    When she began, she noticed the high school students all used MySpace, but by the end of the school year, they were switching to Facebook.

    When boyd asked why, the students replied with reasons similar to Owens: "the features were better; MySpace is dangerous and Facebook is safe; my friends are here," boyd recalled.

    And then, boyd said, "a young woman, living in a small historical town in Massachussetts said to me, 'I don't mean to be a racist or anything, but MySpace is like, ghetto.'" For boyd, that's when it clicked.

    "It's not a matter of choice between Facebook and MySpace, it was a movement to Facebook from MySpace," she said, a movement that largely included the educated and the upper-class.

    So why do our online worlds, unencumbered by what separates us in daily life, reflect humans' tendency to stick with what -- and who -- they know?

    A lot of it has to do with the disparate beginnings of MySpace and Facebook, said Adam Ostrow, editor-in-chief of Mashable, a blog about social media. Facebook originated at Harvard University and was limited at first to students at approved colleges before opening itself to the public in September 2006.

    MySpace, on the other hand, had a "come one, come all" policy and made a mad dash towards monetization, Ostrow said. "They used a lot of banner ads without regard to the quality, and it really diminished the value [of the site] for the more tech-savvy demographic."

    And while the Internet can build bridges between people on opposite sides of the globe, we still tend to connect with the same people through online social networks who we connect with offline, said technology writer and blogger Sarah Perez.

    "It's effectively a mirror to our real world," she told CNN. "Social networks are the online version of what kids do after school."

    These social-networking divides are worrisome to boyd, who wrote "Taken Out of Context: American Teen Sociality in Networked Publics." Instead of allowing us to cross the boundaries that exist in our everyday lives, these online class differences threaten to carry those boundaries into the future.

    "The social-network infrastructure is going to be a part of everything going forward, just like [Web] search is," boyd said. "The Internet is not this great equalizer that rids us of the problems of the physical world -- the Internet mirrors and magnifies them. The divisions that we have in everyday life are going to manifest themselves online."

    Jason Kaufman, a research science fellow with the Berkman Center for Internet and Society at Harvard University, examined the Facebook profiles of Harvard students over four years and found that even within Facebook, there's evidence of self-segregation.

    Multiracial students tended to have more Facebook friends than students of other backgrounds and were often the sole connection between white and black circles, Kaufman said.

    Nonetheless, Kaufman feels that social networks may one day help us overcome our instinct to associate with those who share our income level, education, or racial background.

    "I think it's fair to say that the Web has great potential to at least mitigate everyday tendencies towards self-segregation and social exclusion," Kaufman said. "In some ways, [Facebook] levels the playing field of friendship stratification. In the real world, you have very close friends and then there are those you just say "Hi" to when you pass them on the street.

    "The playing field is a lot more level in that you can find yourself having a wall-to-wall exchange with just an acquaintance. If you pick up the unlikely friend, not of your race or income bracket, the network may [help you] establish a more active friendship than if you met them in real life."

    But MySpace's users still find something appealing about MySpace that they don't about Facebook, and it may have nothing to do with class or race, blogger Perez said.

    "It's not just the demographics that have people picking one over the other," Perez said. "It also comes down to what activities you like. If you like music, you'll still be on MySpace. If you're more into applications, then you might go to Facebook because you're addicted to Mafia Wars or whatever."

    In the end, boyd isn't as concerned about the reasons behind these divisions online as she is about the consequences of people only networking within their chosen social-media groups.

    "Friendships and family relationships are socially divided; people self-segregate to deal with racism sometimes," she said. "Okay, fine: We've made a decision to self-segregate, but what happens when politicians go on Facebook and think they're reaching the whole public? What happens when colleges only go on Facebook to promote?"

    When and if that does happen, Mashable's Ostrow said, we'll know perhaps we've given social networks more credit than they're worth. "When it comes to information, I don't think social networks are the best source for that. The Internet is so open," said Ostrow, who believes users would go beyond their networks to search out information online.

    If you're looking to branch out of your social network box, your best option may be Twitter. Nielsen's survey didn't find a dominant social class on Twitter as much as they found a geographical one: Those who use Twitter are more likely to live in an urban area where there's greater access to wireless network coverage, Mancini said.

    "The simplicity of Twitter definitely creates less of a divide, because it's not a relationship like it is on MySpace or Facebook," Ostrow said. "If you live in the middle of nowhere or you live in a city, you can follow anyone about anything."

Monday, 06 July 2009

  • Twitter.. another social networking fad?

    Who knows how long this fad'll last.  Just signed up for it today to try it out.  Funny how one little update status line'll move the world whether that be what I ate for breakfast, my political comment, or advertising. 

    My current status:  Starting my MBA class & taking life insurance test tomorrow.

    How was everyone's July 4th? =)

Saturday, 14 March 2009

  • Eulogy : God's Creme of the Crop

    My dad is God’s crème of the crop.  He was born on January 18, 1950 in Tai-Dong, Taiwan.  He was a studious & ambitious man, who enjoyed serving in the church as well as telling jokes.  Boy, my father enjoyed eating out too!  He took my sister, brother and me out to eat dumplings, Korean tofu, and many Saturday café lunch specials.  My grandmother told me that my father was a stellar student especially in mathematics and science.  He won several awards and scholarships growing up as a child, and also continued his post-graduate degrees in both Chemistry and Computer Science.  I remember my father tutoring me in Chemistry & Math every night after school without fail... even after a long tired day after work... his dedication to me & time invested in me was not wasted because I graduated UCLA (my dream school) and currently an MBA in marketing, Candidate for class of 2011.

    My father was baptized at the Kao Hsiung church in Taiwan after graduating from elementary school and passionately served the church’s youth on a regular basis.  There, he met my mother and eventually fell in love with her.  My father always told me he admired my mother’s tall, modeless, and gentle mannerisms.  After a 5 year courtship, they were wedded in the spring of 1977. A year and a half later, my parents gave birth to my sister Deb (the eldest daughter) in the fall of 1978.  They found much happiness with the birth of my sister, however my father’s academic ambitions did not cease.  My father decided to pursue his masters in Chemistry at the University of Stuggart, Germany in 1980.  My mother always supported my father’s academic goals, and two years after his return from Germany, my mother gave birth to me (the second daughter) in the fall of 1982. 

    After my father’s return, he found a teaching job at Kao Hsiung’s junior high school and soon rose to success and fame for producing the highest-scoring class from the lowest performing students.  My father mentioned to me before, that he never gives up no matter how difficult a task may seem.  I will always remember his heroic stories about “how” he encouraged his students through competitive sports and games.  He even made learning fun!

    Two years after my birth, my parents decided to move to the States to give us a better life, a life of opportunity.  They settled in a small apartment in Monterey Park and shortly after, gave birth to my little brother Tim in the fall of 1985.  I remember those days were trying… so, to make ends meet, my father took the entire family to sell hosiery at the local Swat Meet a few times a week… “Trice for cinco!”  My sister and I would help sell socks by shouting out to passing customers, “Trice for cinco!”  But Sundays were always reserved for attending Sunday church services, to honor God. 

    I remember those days were the hardest yet the happiest days of our lives!  My father vowed to my mother he would be a better man to provide for us all and he did!... as he continued to climb the corporate ladder at the nation’s leading Chinese newspaper company to Senior Account Executive.  But at the end of the day, my father was truly a simple man who loved God, people, and his family.  Today, I stand here to speak of a man that I truly respect, “Daddy… I love you....”  

    My father passed away last Tuesday; February 24, 2009 as a result of (MDS) MyoDysplastic Syndrome.   Several nights ago, I dreamt of my dad.  He was sitting in the center of my mother, sister, brother, and me.  He told us that he was ready to depart on a journey and that he was going to take a swim in the ocean.  To prepare for his journey, my sister started to list her usual list of reminders on how my father should take care of his health… My father then replied to my sister, “You don’t forget to exercise, ok?”  My sister replied with a pout, “Ok dad.”  Seeing my sister’s pouty expression, he chuckled and asked, “How come you get to list all these reminders for me?  I have trouble giving one reminder.”  Then, we all busted in laughter.  I was laughing so hard, I woke myself up from the laugher in my dream!  See how my father was such a jovial man?  Even my dreams were filled with laughter.  I am so proud to have such a humorous, easy-going, intelligent, and a kind- hearted father!   I believe he touched the lives of many which is why my father has been selected for God’s beautiful garden…. because God only accepts the crème of the crop.  I am so honored to experience true love of a father.  Miss you Daddy.

Tuesday, 25 November 2008

  • Google Layoffs - 10,000 Workers Affected

    http://www.webguild.org/2008/11/google-layoffs-10000-workers-affected.php

    Google Layoffs - 10,000 Workers Affected

    By Daya Baran at November 23, 2008 91 Comments

    google gay guys layoffGoogle has been quietly laying off staff and up to 10,000 jobs could be on the chopping block according to sources. Since August, hundreds of employees have been laid off and there are reports that about 500 of them were recruiters for Google.

    By law, Google is required to report layoffs publicly and with the SEC however, Google has managed to get around the legal requirement. In fact, one of the ways Google was able to meet Wall Street’s Q3 earnings expectations was by trimming “operational” expenses.

    Google reports to the SEC that it has 20,123 employees but in reality it has 30,000. Why the discrepancy? Google classifies 10,000 of the employees as temporary operational expenses or “workers”. Google co-founder Sergey Brin said, “There is no question that the number (of workers) is too high”.

    The classification affords Google several advantages such as:

    1) Hire full time employees without full time benefits. The classification enables Google to pay them above minimum wage, provide no health benefits, no insurance coverage, no stock options, and no offer of permanent employment.

    2) By under-reporting actual employee headcount, Google looks good to Wall Street.  A low headcount gives the illusion that productivity per employee is more than it actually is, which in turn looks good in the eyes of Google shareholders which is ultimately good for Google’s stock in the short term.

    So, how does Google get around the SEC requirement regarding material information? Google has hundreds of lawyers figuring out how not to get caught. One of them is by moving workers from job to job every few months so that their status remains temporary. That is why you probably have never spoken to the same person twice at Google and that is also why there is somebody new on the job and most times you know more about their job than they do.

    A bulk of the workers have been there for up to five years and many know others who had been there for seven years or more moving from job to job.

    There is no question the economic downturn is hitting Google hard and with the slowdown in online advertising, their troubles are just beginning.

Monday, 03 November 2008

  • Don't Grow Up Too Fast

    Take it easy in life.  Another year comes naturally with another responsibility.  Think twice when you decide to take on that accelerated program, however enticing it may seem at the time.  Its not worth it to grow up too fast.  Simplicity is the best policy.